Culture has widely been used to support a country’s soft power
potential, generate goodwill, to frame international agenda in particular ways,
to erect and re-erect boundaries and/or to create social linkages across them.

In the current media-intensive global environment, culture can play a role in
catalysing international conflicts across ethnic and religious cleavages as the
situation that followed publication of the so called Mohammed cartoons in 2005
has demonstrated_. Hence, the role of culture
has been constantly increasing, nonetheless, it remains underspecified in the
academic literature.

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